Samsung Gears Up for Major Galaxy S25 Launch at January Unpacked Event
As CES kicks off in Las Vegas, Samsung is already shifting focus toward its highly anticipated January Unpacked event, where the company is set to unveil the Galaxy S25 lineup along with significant advancements in Galaxy AI.
On Monday, Samsung officially sent out invitations for the January 22nd keynote, scheduled to begin at 10 a.m. PT (1 p.m. ET). The event will be hosted in San Jose, but those unable to attend in person can stream it live on Samsung.com, Samsung Newsroom, and the company’s official YouTube channel.
Revolutionizing Mobile AI Experiences
Samsung’s event teaser hints at groundbreaking innovations, emphasizing that the next generation of Galaxy AI will be more intuitive and natural than ever before. The company promises its new Galaxy S series will once again redefine mobile AI experiences with cutting-edge features designed to transform how users interact with their devices daily.
“The next evolution of Galaxy AI is coming, and it’s going to change the way you interact with the world every day,” Samsung stated in its invitation.
AI Integration – A Growing Focus in the Smartphone Industry
AI-driven features have become a focal point for major smartphone brands, including Apple, Google, and Samsung, galaxy s25 as they continue to push the boundaries of mobile technology. From smart text drafting and email summarization to AI-powered photo editing, companies are presenting these innovations as tools to simplify everyday tasks.
However, not all users have embraced these advancements yet. A CNET survey from August 2024 found that around 25% of smartphone owners did not find AI features particularly useful. This suggests the industry may still be working to fine-tune AI tools to better align with user preferences. As AI continues to evolve and become more integrated into everyday applications, consumer perceptions could shift.

Samsung’s Unpacked Event: A Tradition of Innovation
Samsung traditionally hosts Unpacked twice a year. The winter event, held in January or February, focuses on the Galaxy S series flagship devices, while the summer edition spotlights the brand’s foldable devices.
Last year’s July Unpacked took place in Paris just before the Summer Olympics and featured the launch of the Galaxy Z Fold 6 and Galaxy Z Flip 6, alongside a major emphasis on Galaxy AI capabilities.
The January 2025 Unpacked event is expected to follow this trend, focusing heavily on AI-driven enhancements alongside the Galaxy S25 series.
Exclusive Preorder Offers for the Galaxy S25
To build excitement ahead of the official launch, Samsung is offering early incentives for customers eager to get their hands on the latest Galaxy devices:
- $50 Credit: Reserve your device during the preorder window for an instant $50 credit.
- Up to $900 Trade-In Credit: Receive substantial discounts by trading in an eligible smartphone.
- Extra $300 Instant Credit: By both reserving and preordering, customers can stack an additional $300 in instant savings.
These offers are available starting today and will run until the event concludes on January 22nd.
CNET to Provide Live Coverage
As always, CNET will provide live coverage directly from the Unpacked event in San Jose, ensuring fans and tech enthusiasts stay informed with real-time updates, feature breakdowns, and first impressions of the Galaxy S25 series and its AI innovations.
Samsung’s January Unpacked 2025 promises to be a landmark event, setting the stage for a year of mobile AI advancements and flagship innovation. Stay tuned for full details as the reveal approaches.